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Pop Culture Rewind – Billboard

Billboard takes a look back at when hip-hop superstar Cardi B’s “Okurrr” became so iconic that Pepsi decided to feature it in several Pepsi Super Bowl commercials in 2019.

Evan Burke:
Hip-Hop superstar Cardi B is just as famous for her hits as she is for her bombastic personality. Never did we see that more than when her phrase “Okurrr” became legend in her Pepsi ad. We take you to that moment in today’s Pop Culture Rewind.

“Okurrr,” the phrase used by Cardi B, had gained so much traction on social media she even had to explain it to Jimmy Fallon on The Tonight Show.

But in 2019, when Super Bowl time came, she dropped the perfect explanation with a little bit of help. Steve Carell, Lil Jon and more teamed up to say all the ways Pepsi is OK. But really it’s Cardi B’s ad that shined. Oh ma’am, it’s the best kind of word — one from the dictionary of pop culture.

We’ll have another huge moment for you next week in our Pop Culture Rewind.

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